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Texas Chicken - The Real Salted Egg Yolk Fried Chicken
The brand aimed to capitalize on a popular flavor trend, but faced a crowded market. The challenge was differentiating their product from the competition.
We stripped the product down to its bare essentials – the stuff consumers really care about. It was all about keeping it real! The campaign aimed to ignite conversations by ditching the hype and embracing honesty in a space of overblown promises.
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