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AIA Reinvest Campaign

This campaign targeted existing clients with maturing policies, encouraging them to reinvest their proceeds to address evolving needs throughout life’s different stages.

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Inspired by the captivating dynamics of a board game, we've crafted a visual journey through life's key milestones and evolving family structures. 

This interactive experience offers customers a bird's-eye view of their life's major stages,igniting the realization of future financial planning needs. A gentle nudge to prioritize a financial health check-up.

AIA Reinvest Campaign Direct Mailer
AIA Reinvest Electronic Mailer

Other Projects

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